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What is the best Email Marketing Program?

What is the ideal initial email cadence for a B2B email marketing program?

  • Since campaigns are most likely to be driven by content, how much is just enough, and how much is too much?

  • Answer:

    The potential timing varies from "you're bugging the crap out of me" to "who are you and why did you write me..." So, you have to establish a credible midpoint. You can send more frequently if: + They've opted-in to receive email + You've set the expectation that you send a lot of email + You have timely, interesting, AND relevant content The most successful high-frequency campaigns are frequently composed of 'lessons' and education-focused messages. I have received and created campaigns with daily messages...that were welcomed based on the content. If your content can support it, don't be afraid to create a high touch campaign. All of this should be prefaced with the need to test everything. A/B test everything, including frequency. And just because you get some unsubscribes, it doesn't mean that conversions won't also go up.

Mike Johnson at Quora Visit the source

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It is hard to set an exact "best" frequency for an email marketing campaign. However, the principle is always to provide "value" to your subscribers. - Valuable content. Offer things like industry report, survey, training lessons that can benefit receivers; and make sure to have fun now and then so that your receivers won't be bored. - Value your receivers' feelings. Note the sending frequency on your subscribing page or welcoming letter to let people know how often they're going to hear from you. Make sure you'll never shock them with a blast out of blue.

Chenfan Cheung

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