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What is a marketing channel?

Which Marketing Channel Works Best for Your Business - Social Media Marketing, Mobile Marketing, Email Marketing, Display Advertising, something else?

  • Lately we saw a distinctive trend in online marketing. Email Marketing and PPC spending dropped while mobile and social considerably increased. Please share your experience and opinions on the best channels today.

  • Answer:

    Where are your customers open and engaged? That's where you need to place your emphasis. If you don't know, find out quickly. You can't afford misguided internet marketing for long. Along with that, there is no silver bullet. You need to determine the best mix of online channels at your disposal. Furthermore, a lot of recent research is demonstrating that prospective customers will come in contact with several of your brand's touch points over a time frame of days to weeks before becoming your customer. (Depends on the products, buying cycle, etc.) That makes it important to have your eggs in multiple baskets. Below is a link from the official Google Analytics blog on multi-channel attribution. Hope you find this helpful. http://analytics.blogspot.com/2011/08/introducing-multi-channel-funnels.html

Zach Doty at Quora Visit the source

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Other answers

It all depends on your audience and your business. For a few of our clients it's PPC and LinkedIn. For others it's email marketing. Wherever your customers are active and engaged is where you want to target and it varies from business to business. You also need to have multiple points of contact.It's kinda like fishing. The more you bait the hook, the more likely you are to catch something. Each channel helps the others and you just have to find the mix that works for your business.

Michael J Flanigan

For the ones I'm in charge of, social medias without a doubt (it generates the most enquiries after organic SEO). I've not pushed mobile marketing to be honest.

Mathias Philippe

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