Find solution
What is by-product pricing?

Is it OK to use competitor names and compare pricing on our website?

  • On our website we have created a webpage with a pricing comparison of our product with several competitors. Obviously, we are doing this because our pricing is as good/better than theirs. Pricing changes over time so we do caution people to check competitors sites - and provide links to them. One of the competitors contacted us: "Can you please remove <our name>, pricing information and all use of our trademarked name from your website: " Do we have to do this - or can we simply add some info about their name being a trademark? Do we have a right to use their pricing info (summarized from their public web page)?

  • Answer:

    In UK and EU comparative advertising is permitted provided: ·        They are not misleading; ·        They compare goods or services meeting the same needs or intended for the same purpose; ·        They objectively compare one or more material, relevant, verifiable and representative feature which may include price; source: http://www.out-law.com/page-5604 :

Faisal Naeem at Quora Visit the source

Was this solution helpful to you?

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.