What is an integrated marketing campaign?

What is an integrated marketing campaign?

  • Answer:

    It's a campaign where different modes are combined to promote a product or service. The brand's message is carried through each medium, presenting a continuous impression of the business and its offerings. So, for an organization that has traditional marketing campaigns (print, out of home) the tone and style would be carried over into social media, email marketing, direct marketing, and so on.

Alison Baker at Quora Visit the source

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