How do you use twitter?

If potential employers are asking for my Twitter account info, how can I use it to show my best side?

• I've seen a few requests for twitter handles on jobs relating to social media and wanted some advice on the best ways to use Twitter to become a more appealing candidate. How do recruiters think about Twitter profiles?

• Answer:

  Twitter is a great way to see what you're passionate about - and your best bet is to be passionate about your job function (marketing/social media) and/or your industry. Social media is used very differently for personal vs professional, IMO. So, the employers likely want to see that you know how to use social networks in a professional setting, that you have a network that would be of value to them, etc. I have two separate Twitter accounts because I'm passionate about both marketing and recruiting - and want to make sure that my audience finds my content relevant to them. It's actually pretty easy to keep separate with Hootsuite. So, if I'm applying to a job in the recruitment industry, I would show them my recruiter-focused account to prove that I have a strong following, that I share quality content, and that I engage with my audience. If were applying to a different industry, I still might show this account to demonstrate how I use Twitter professionally. My other account is more to be a thought leader in my chosen profession: marketing - and honestly, it often falls to the wayside because I spend so much time managing my other account, as well as the corporate accounts. I weren't striving to be a thought leader in the space, I'd just manage the corporate account and use that an example of my work.