Does Facebook's "Viral Reach" metric include both fans (people who like your page) and non-fans?
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Answer:
Yes. A page posts. You share. People comment, like and share it. <-- They are the viral reach. - be my guest if you have something to add -
âafa LaCerda at Quora Visit the source
Other answers
Yes, viral reach is a subset of reach, which can well exceed the number of total fans under certain circumstances. Viral reach means just that--people who reach a certain post through the actions of sharing and storytelling on Facebook (aka People Talking About This).
Anonymous
Obviously yes, Virality covers both the users i.e the ones who have liked and the ones who have not liked.
Kaushal Mahesh Gupta
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