What is this Japanese Advertisement?

What kind of advertisement would You accept in Waze?

• Waze opened their advertisement system for the masses, the system is merge the Foursquare's type geo-location advertisement and Google's AdWords CPM system.( http://www.waze.com/blog/introducing-waze-ads-bringing-you-the-most-relevant-local-merchants-and-big-brand-stores-along-your-route/ ) So what kind of "offers" do You find helpful? Service-shop offers? Food offers?

• Answer:

  First of all, stop annoying us with pop-ups. We are driving, and if we DO take a quick glance at the phone for direction, we should see the map. Know how the web world stopped using pop-ups? you should too. It also hinders functionality which makes the whole thing pretty dangerous. What I do think would work is audio based location aware advertising. Waze could suggest (via voice) a nearby gas station which has 50% off on coffee to go if its on the way. it could have in-app search for businesses which then it navigates to, much like the popular http://easy.co.il in Israel. Waze could also start suggesting the most fuel efficient routes sponsored by ___. Waze could have realtime audio suggestions for radio stations in my area, including "whats playing now on ___" but the key issue is this: don't harm functionality. the pop ups cause accidental presses which makes the whole thing just uncomfortable to use. even if you DO go for audio based advertising as i suggested, it cannot overlap the navigation instructions. Think about things that try to get you looking outside, like the classic "there must be a mcdonalds here somewhere" you would see on interstate highways. Maybe a game that give you points for safe driving (sponsored by ____) via cooperation with iOnRoad. Think about integration with internet radio. todays smartphones can deal with a whole bunch of data simultaneosly, why not have internet radio with audio commercials personalized based on my google profile streamed directly to my phone ? I have a ton more ideas on this, feel free to contact me directly for more.