What is the best software platform for tracking a PR (public relations) campaign?

I would recommend using a combination of Toutapp and http://Launch.it for your PR campaign. Tout ($30) will help you with your email campaign to show you who viewed and clicked your emails. And you can use http://Launch.it (free) as your newsroom to publish and host your news with all the rich media you want and analytics to show you who viewed it, how long, where they came from and what they clicked on.

That is certainly something you can do with Zoho - using both our Zoho CRM and our Zoho Campaigns products. If what you want to do is just as you described, then you'll be perfectly fine. Plus, if you're using this only for yourself or a small team, you can even use the tools entirely for free at Zoho. That said, there are some other specialized, PR-specific tools out there that also allow you to monitor mentions in newspapers, send press releases, etc that you should also look at. It really all depends on what you want to do.

I cant comment on the other tools mentioned below but I can validate ZohoCRM is ideal for this. If you go for one of the standard plans you can build some simple custom fields for tagging the areas of specialism for each PR/Blogger etc. You can track the relationships between them and the Zoho Mail Addon will auto log every single email exchange with the contact within the record and track the conversations. It runs in the cloud, and is supported by mobile apps so if you are at a show/networking event you can easily quickly update records from your preferred mobile device and add new contacts easily. If you want full email marketing and social campaign management then you need the Zoho Campaigns add-on free for up to 2500 emails a month and then a choice of plans depending in whether you prefer PAYG or pay by number of subscribers. Finally whilst Zoho is simple at the basic levels and most users can do the basics themselves, as your needs get more sophisticated you may want some experienced help. Zoho has a strong partner network many of whom are willing to help new users by the hour - be sure to drop by the Zoho Partner and Certified Consultants Page to find a partner capable of meeting your needs

http://irispr.com/Software was created by a PR agency owner for PR and Communications professionals, and we hear all the time from PR pros that they can really tell that Iris was sprouted from the mind of someone in the industry. (Full Disclosure: I'm the Customer Success Director). You'll automatically capture pitching and result activity and measure the success of your campaigns, media contacts, clients, and team members all in one place. That means no more spreadsheet nightmares. No more searching through your emails. No more guessing what works and which campaigns are an effective use of your time.Best of all, Iris is a monthly subscription (zero contractual obligation) and you can start with a truly https://app.irispr.com/#/signUp to vet it out for yourself and your entire team.

Check the site cision. the best PR Campaign tracking software. https://whitewaterpruae.wordpress.com/2015/01/21/corporate-pr-consultants/