My company has a dot com website which needs to be promoted in the US & India. What would you suggest? A new dot in website or to continue with the dot com website & promote it in both the countries through one website only?
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Answer:
It is better to have 2 separate web sites. One site will not be well performing in both countries. But i don't mean to open two domains, you need to have one domain targeting two countries with subfolder method that apple is doing already. Like example com wil serve US example com/in will serve to India. Most important point is to create content in both languages. Dont use same content to both web sites. And you need to read carefully Google's guides http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192
Serbay Arda Ayzit at Quora Visit the source
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