What is Quantitative marketing research?

What is the different between market research and marketing research?

• it should be in line with marketing management

• Answer:

  Consumer market research is a form of applied sociology that concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy, and aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923 [1]. Thus marketing research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.[2] The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.