What is Sports Marketing or Sports Management?

What's the difference between sports marketing and sports management?

  • What's the difference between the sports marketing and sports management course in college? Thanks.

  • Answer:

    At the college administrative level, for example, the sports management graduate would be the one who worked toward a job as the college's athletic director. A sports marketing graduate might get a job as the college's sports information director, and would write press releases, news articles, etc. quoting the college's athletic director. It's primarily a matter of managing people versus managing information. And yes, while you can head down the PR/media relations/information director road, most jobs have a sales aspect to them when you have a marketing degree, so consider whether that's right for you. Good luck! Hayli Morrison Mktng. Comm. Specialist http://www.RiseSmart.com/jobs

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