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Response rate from marketing by mail?

What's the response rate for postcard advertising?

  • What's the response rate for a postcard marketing campaign with 5000 being sent out. Do you have any tips or offers that might increase response rate. We are in the ...show more

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2-3% is generally what a successful return would be, but you have to effectively target your market and carefully select your mailing list, too. For your business, I'd do a combo of a mailing and drop offs to food wholesalers (like Sysco)-- if a few drivers or sales reps have your card when someone asks about catering (as long as they don't do it, too!), then they might pass out your card as a referral card.

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