What is the best way to advertise the internet business?

What is the most succesful way(s) to advertise your business and products on the internet ?

• This is medical equipment...hospital beds...etc.

• Answer:

  The most important thing you can do is consider who your target market is. You need to know who you are marketing towards before you spend tons of money on websites that don't really reach your target market. Once you've identified who you want to market to, you should do some research on how to reach those individuals. Are there certain websites they visit often? Are there certain blogs they frequently read? You should be able to justify all the advertising space you are purchasing. Once you've identified the key areas where your target market spends time looking at, look into investing in banner ads or other ads on those sites. Also, think about FREE advertising that you can get. If your target market reads certain blogs, reach out to those authors and tell them (or send them) your products and try to get them to discuss your business on their forum. This can influence potential purchases more than traditional advertising.