What is the difference between relationship marketing (RM) and customer relationship management (CRM)?

CRM includes collection of data about customers, segmenting them logically and targeting the right kind of marketing programs. RM executes the strategies of CRM. RM has direct contact with theclients or customers. A simple and crisp statement can be "CRM is conceiving a strategy and RM is executing it"

CRM systems can be very effective solutions for managing sales cycles, but using current CRM point solutions will not build and manage an entire customer experience. There is promise, however. While traditional CRM systems have lacked the ability to encompass the full realm of business processes, new technologies are emerging Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.