Need tips for Black Hat / White Hat SEO ?

• Content Black Hat SEO - Hidden Content There are many ways to hide content on your site. All of them are black hat SEO methods. Another black hat SEO method is using comment tags to hide keywords. For example: <!--hidden content, hidden content is bad, hidden content in comment tags is bad--!> White Hat SEO - Quality Content Content that targets a strong, related keyword phrase on each page wins every time. After you've chosen your keyword phrase, use it consistently throughout the page. • Linking Black Hat SEO - Link Farming The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank. White Hat SEO - Inbound Linking When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results. • Page Elements Black Hat SEO - Doorway Pages Doorway pages are known by many names, such as bridge pages, entry pages, gateway pages, jump pages and portal pages. These pages are created to spam search engines with a certain phrase. A doorway page is created to get traffic based on keyword phrases and then funnel those site visitors to the main site. Most search engines catch doorway pages and sites are penalized. White Hat SEO - Headings A better use of page elements is to break up your page visually with SEO-friendly headings. An article using <H1>, <H2> and <H3> tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.