How do you write a Marketing Strategy?

What is the best launch strategy for a travel startup?

  • Any suggestions from the outrageous to the straightforward are appreciated. Everything from launch logistics (ie. what day/time to launch) to marketing strategy to how to get blogs to write about you would be much appreciated. (ex. If it would be best to spend money to fly into San Francisco and go door to door from one blog's office to the next, I want to know!)

  • Answer:

    Figure out how to create a contest for the influence bloggers where the prize would be something you can offer in terms of travel. Pinterest ran a 'pin it' campaign to get design bloggers to pin the best interior design images on the net. The job is to entice bloggers to go through the hoops that grow your online impact.

Sinisa Rakovic at Quora Visit the source

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Other answers

The best way to work with bloggers is giving them the opportunity to try your product for free. Then they write a review about their experience with your product. But sometimes they ask for more money. I would pay more money depending on the influence of each blogger in the travel sector (social media followers, Google page rank, alexa rank...).

Claudia Peyrí

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