How to do implementation and control in marketing?

How can a good marketing and financial plans set the framework for effective implementation and control?

  • what is financial plan?,what ia marketing plan? how would good financial and marketing plas set the framework for effective imolementation and control?

  • Answer:

    think of a large ship on the ocean. it has a captain and crew and engine and rudder. remove the rudder. where will it go? no where. Planning is to a biz what a rudder is to a ship. it gives you guidance.

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