What does it mean in marketing: BTL?

ATL BTL in marketing?

  • In marketing, I know about "above the line" and "below the line" meanings. but my question is what is the "Line" in this

  • Answer:

    In the days of hard copy - it meant above the fold in the newspaper for the best position On a webpage - it means the bottom of the text that appears on your screen without scrolling - you want your ATTENTION Getter above the scroll line ( imaginary)

MH7Y2RHEM4TB4VC7CDEA4QX6EM at Yahoo! Answers Visit the source

Was this solution helpful to you?

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.