ATL BTL in marketing?
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In marketing, I know about "above the line" and "below the line" meanings. but my question is what is the "Line" in this
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Answer:
In the days of hard copy - it meant above the fold in the newspaper for the best position On a webpage - it means the bottom of the text that appears on your screen without scrolling - you want your ATTENTION Getter above the scroll line ( imaginary)
MH7Y2RHEM4TB4VC7CDEA4QX6EM at Yahoo! Answers Visit the source
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