Will people read white papers and long-form articles on mobile?
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Mobile will soon become the most-preferred way to browse the internet. Will white papers and long text documents lose their effectiveness over time? Or is there a place for long articles on mobile?
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Answer:
I place white papers in a different category than merely long text documents. White papers are designed to educate readers to the viability of a particular business strategy or solution which can be achieved by a combination of both text and graphics. I envision a mobile version of a white paper as fitting somewhere between a presentation and an annual report, similar to the way that some websites have simplified their 'text-heavy' sites with a more object-oriented design that allows mobile users to drill-down and obtain greater descriptive detail. While it may not be quite as close to the concept above, you can see an example of a 'next-generation' white paper we have designed at http://www.whitepapercompany.com/pdfs/advantage.pdf.
Jonathan Kantor at Quora Visit the source
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