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What is guerrilla marketing?

What is Guerrilla Marketing?

  • I am doing a fashion merchandising internship at a consignment botique store and the co-owner wants me to have a firm idea on what Guerrilla Marketing is! what is Guerrilla Marketing?

  • Answer:

    any of a number of unconventional methods of marketing with minimal resources for maximum results; any marketing campaign that uses non-mainstream tactics and locations

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"Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks."

MJ

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