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What are good ways to promote my website?

Travel Blogging: What are the good ways to promote the Travelogue section of a website?

  • My website is dedicated to the promotion of Travel Domain in India. In pursuance to that goal, we have a dedicated Section which deals with Travelogues. Please help me by suggesting how to garner the quality travel bloggers on that platform?

  • Answer:

    Being a travel blogger myself, and running a Travelogue section on my reasonably famous & well read website http://arbitspeculations.com/, I can exactly relate to what you are trying to say. I propose the following solutions which can help you promoting the travelogue section of your website: 1. PICs, PICs, PICs: While it's true that good travelogues are actually amazing pieces of text conjuring up live streets and oceans and food-carts and furthest mountains out of thin air, they do need to be stringed by equally breath-taking pics. These pics will act as a bait, sitting on the home-screen of your website, asking readers to click through. It's a known fact that pics act better baits than texts. (Read: http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx ) 2. Create a well designed, maintained and updated facebook/ g+ page for your website and keep sharing posts/ links that you want to promote (in this case, the travelogues) Catch: The success to this pointer depends on how many fans/ followers you have on your facebook/ G+ page. 3. Which brings us to this. For a sustained reader relationship, get as many fan-followings on your fb/G+ page. How? That's a real tough one. I'll tell you how I did it for my Travelogue: http://www.arbitSpeculations.com/travel We initially had around 500 facebook fans for our page, and we had clearly noticed that whenever we posted any new travelogue on our blog, a major chunk of traffic would come from this list of facebook followers, as they would see the update on their home feed on fb. So, we decided to do something which would give us access to more and more people who were actually interested in travel, photography, blogging, writing etc. That was how the idea of running a nationwide online travel photography competition was conceived. We knew that nothing comes for free, so we invested quite some time and money on this quest. I brought on board a leading Indian photographer as the judge. We got prize sponsorship from two different e-commerce companies. (Of course being from IIM Bangalore and IIT Kharagpur did help, but it brought with itself its own problems.) We invested money in creating an entire website for hosting all the entries of the participants. We put some good prizes up for grabs! Now comes the important part.  We did a thorough digging up of the different travel communities, photography enthusiasts' facebook pages, different campuses, clubs, societies and stuff, and sent to them well designed posters for this competition. Whenever anybody would land on the photography competition website, we would make a humble window pop-up, asking the visitor to like the page if he/she really liked our efforts. Result:The competition was a hit! We got some really good travel photographs, and our fanbase shot past 3,500 on facebook. This is important because now we have access to a circle of people who are really interested in what we do. This shows on the click conversion statistics, & surely  is way better than buying up random facebook likes that many websites sell. You see, the whole idea of getting access to interested people gets killed, as you have mentioned in your question. P.S. Link to the facebook fanpage: (For the sole intention of illustration. And, asking you to like it. :) ) Facebook Page: https://www.facebook.com/arbitSpeculations P.P.S. As a policy, we do not carry any kind of ad on our website. Also, We have not yet tried creating facebook/google advertisement for aS. But that's a different story altogether. I'm sure somebody will help you with that in an answer here. I chose a tougher route.

Alok Kumar at Quora Visit the source

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Other answers

I would say, visibility is the key. Some call it good marketing, I like calling it 'visibility'. And yes, a basic premise, the quality of the travelogues should be good. Sooner or later, people will flock anyway. (Provided you have done some SEO for your website, basic ones.)

Priyanka Rohini

I am building a service to connect travel bloggers (typically travelers enthusiast) with regular travelers to exchange experience in a more structured way. You can check out some bloggers who are using our service. Here are some samples: http://bit.ly/16jf7o3 http://bit.ly/17NtaWC If you are travel bloggers who love to share and promote your content. Please try our service and see whether we can help.

Jianming Zhou

The best way to garner travel bloggers is to approach them via e-mail briefly detailing your aim and all the other details. The response largely depends on the how you format the e-mail and if you can interest the bloggers enough with your idea - crisp, not too formal with a personal touch. Travel bloggers are always on the lookout of expanding their reach and if the proposal is good, you have a good chance of striking a deal. Additionally, if you can also follow these bloggers and their blogs on twitter, FB and other such social media that would be a huge plus. This way you show yourself to them and they know, you really like their blogs. As they say, actions speak louder than words. Also, loyalty pays. By the way, I am a travel blogger from India blogging at http://www.myyatradiary.com If I can help you in any way, let me know! Good Luck!

Arti Shah

Shoot good photographs. Maintain a good online social media profile. Concentrate more on the content than the publicity. Be regular in blogging. Sign up with platforms like Indiblogger, Kolkata Bloggers etc. Go to bloggers meet. I am not a Travel Blogger per say. I just keep scribbling with photographs at http://www.anirbansaha.com

Anirban Saha

I maintain a list of websites that offer guest posting for travel bloggers. Contact me to add your site here:http://www.travelbloggersguide.com/travel-guest-posts/

James T Clark

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