Whats the best market to target?

Marketing, target market for boybands?

  • whats the target market for boybands, isit it mostly young girls and what should i choose and the marketing mix for a boy band.. e.g. price place promotion product.. etc

  • Answer:

    Yes it is mostly girls 8-13 and expands younger to about 6 and older to... not quite infiniti. If you're really good, play as many local gigs as you can - for free, build a following, create a good, professional website where people can hear a snip of your songs (choose your web designer carefully for this, and don't pay the whole amount up-front. Pay on an arranged schedule as the site hits milestones in its development), be all over Myspace and Facebook and Yahoo, etc. It's not absolutely necessary to have a label deal anymore, but it doesn't hurt - but you've got to be good. Try out for some of the newer American Idol type shows. Check the net often for casting call sites. Get to know the DJs at your local and regional radio stations - especially the Music Director. And practice, practice, practice. Do not let some self-proclaimed independent record promoter sell you any kind of package that includes a recording session, pressing and distribution to radio, that you have to pay for. They're scams. Wait until one of them offers you money. That might be legit. Good luck! I'll be listening.

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