SWOT analysis help mainly on threats?

A vulnerability is called as a weakness. A potential risk is called as threat. E.g. If you have a PC, the threat is that it might get a virus. The vulnerability is, the antivirus in the pc is not updated. So think in this lines and list your risks and vulnerabilties for the electrical company. SWOT analysis basically help in understanding where you are strong and where you are weak and to make plans to tackle threats.

Prakash C. has the idea. Weaknesses are internal; threats are from outside. An example of a threat might be the possibility of changed or increased regulation from the Public Service Commissison or a competitor's changing his Marketing strategy, increasing advertising or lowering prices. Funny, I started teaching Marketing after I retired in 2004; and I'd never heard the term SWOT until I read our required textbook. It's a great tool.

Weaknesses are inherent to your organisation eg. lack of a clear image in the minds of the target audience, an inadequate advertising budget, a patchy distribution network, inadequate or weak sales force etc. threats on the other hand are external ones that impact your business such as those arising from the economy in general or the competition. A few examples could be the general global meltdown or the possibility of a competitor introducing a better product at a more attractive price and so on. I hope this answers your question lucidly. If not then please let me know. i shall try again.