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How to market a food product?

If I have a food product that I would like to package and market, does anyone know where I begin?

  • I would like to know how I go about finding packaging for my product and what I need to package and market to grocery stores etc. Thanks.

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#1 Determine your commitment level. #2 If said commitment level falls below "Wealthy Yet Psychopathic Zealot" then get legal protection for the prototype and sell it to a major corporation for a lump sum and a share in the GROSS profit. The reason I say this is because the insane level of both time and money that will need to be dumped into getting your item into a retail location may not be worth it to you. Why? Because after you do all the work, pay all the money and get hurdle all the FDA regulations the stores will NOT buy your product. They will (if you are one of the lucky .0001%) allow you to have a small shelf spot and take quantities on consignment. This means: If you do not have a massive marketing budget to tell the world about your new food... it will rot on the vine. Or more to the point be pulled from the shelves after about 2 weeks and returned to languish forever in your favorite storage shed.

Ian Auto

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