Disturbing Silicon Valley trend: Why do companies want to hire UX designers to do anything but actual UX design?
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Answer:
The term "UX designer" is misused very frequently. Organizations with no UX culture are giving in to the trend of having a UX designer position, without actually understanding what the role entails. Often, the recruitment manager in such a case, is a development manager who has no notion of designing for user-experience or user-centered design process and methodologies.
Victoria Chattopadhyay at Quora Visit the source
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