What online tools can I use to monitor a brand's mentions on forums and boards?

Most of the paid for applications will do this.  Radian6 and SM2 both do.

Icerocket and Social Mention are the two I've used to search all social channels.  They're both free.

Hi, If it is pictures you are interested in, you can take a look at gazeMetrix (http://www.gazemetrix.com). I am a co-founder at gazeMetrix. We employ massive scale image processing techniques to find mentions of brand logos inside pictures, even if the pictures do not have the brands mentioned in captions or comments. We also use hash based fingerprints to find viral images on social media. This is necessary because in a network like Instagram there is no way to "retweet" an image. People take screenshots of pictures and then post it. Hence an image processing approach is the only way to detect virality.

Hello, I'd recommend a tool named http://webfluenz.com. It crawls millions of sources (including forums and boards), all of which we categorize into 7 'channels' - - Forums (Yahoo Answers, Ask Jeeves) - Blogs (Blogger, WordPress, Tumblr) - News (BBC, Time) - Microblogging (Twitter, Foursquare) - Social networks (Facebook, MySpace) - Videos (Youtube, Vimeo) - images (Flickr) More details http://www.webfluenz.com/Products_and_solutions/Product_offerings/Features/#features_each_brief_heading_monitor.

Monitoring a brand in forums and blogs is vitally important. DataRank is a sophisticated social listening tool that can crawl most forums and blogs to specifically meet the clients needs. If you have particular blog or forum that you want to get data from, we are able to help! Using our brand new dashboard, DataRank 2.0, you can filter the data taken from these forums and blogs, to create actionable insights for your company. We are also an affordable alternative to most social listening tools without reducing the quality of the service you will receive. http://www.datarank.com We offer free demos, which you can book straight on our website!

Another tool I’d suggest is https://brand24.com/?utm_source=quora.com&utm_medium=referral&utm_term=kuba&utm_campaign=quora&utm_content=What-online-tools-can-I-use-to-monitor-a-brands-mentions-on-forums-and-boards, a social media monitoring tool that allows for tracking brand mentions across message boards and forums as well. It also encompasses news sites, blogs etc., basically, any place on the internet that is publicly available. It means that due to the privacy settings, you won’t be able to monitor closed Facebook groups, for example.Such software comes with more advanced functionalities than just tracking mentions, so you’re able to tell what was the estimated reach of the mentions over specific period of times, who were the influential people that mentioned your brand, or were the feelings associated to those mentions positive or not so much.

Since you specifically mention forums and boards, be advised that none of these tools — including the very expensive ones — have figured out how to truly monitor conversations about your brand within discussion forums. They will notify you that your brand was mentioned, but the only way to monitor — and stay engaged in — the conversation is to register and participate in those forums where the discussion is happening.Here’s an example of what I’m talking about:DAY 1, PM: Forum member posts: “Anybody here use Brand A? What do you think?”DAY1, PM: 3 forum members respond: “Yes I love Brand A!” “Definitely!” “Yes Brand A is great!”DAY2, AM: Radian6 or one of these other “listening” dashboards reports the conversation based on monitoring for “Brand A” keyword. Brand A “sentiment score” goes up.Day 5: Another user responds to the thread: “I used those crooks back in 2014.” They’re a ripoff. Try Brand B. They are much better.”Day 6: Another responds: “I totally agree. Brand B rocks.”Day 7: “Have you tried Brand C? They’re new but the price is great and if you have problems they have a representative who participates in these forums.”Day 7: “Thanks for the recommendation. That’s right. We are active members of the community. If any of you want to switch to Brand C, here’s a coupon code.”Day 8: CMO for Brand A shows her boss the pretty graph showing that brand sentiment is on the rise.What happened here? There’s a conversation that was started ALL ABOUT Brand A, so it’s getting indexed and ranked for searches about Brand A. That’s a conversation that requires active and ongoing monitoring, but the monitoring dashboard isn’t reporting on that conversation, particularly as the conversation has shifted to talking about competitors.As far as I know, there is no tool to do this for you. The tools can identify where the conversations are, but you have to register and engage if you want to monitor the conversation on an ongoing basis.