How do you write a marketing plan for a company; what must be included in the plan?
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If it helps, you can use a recruiting company as an example. Also any examples or resources would be very helpful. Thank you.
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Answer:
Go to office.microsoft.com .... search "templates" for business plan ... they have a few templates for you to use as well as tons of forms that you can use for your business. A great resource.
ZFFPIEVBY3Q3HSG7PGATIC63Y4 at Yahoo! Answers Visit the source
Other answers
Great source is "Principles in Marketing" by Dibb et al. You would also do well with anything by Cottler... Both of these sources will tell you how to write a company marketing plan as well as loads of hints for data sources etc. Also good for knowing the research needed, techniques etc.
Tim
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