What is Quantitative marketing research?

What should I read to self-educate in marketing research?

I'm trying to transition into a career in marketing research/consumer insights, and I'm looking for a good reading list to familiarize myself with the basics. What are some ...show more
Answer:

I don't know anything about marketing I know part of marketing since I'm doing a service community business like YouTube for example. Anyway, If you are interested in market like I am i suggest study what areas of business you would want to do for yourself for me its a social network so I need to learn all the different programmings like JavaScript,php, and css and learn how to use different software such as Dreamweavers and Photoshop. Do a Google search "[insert types] book for Dummies" good luck in marketing research hope you make a lot of money out there someday.

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