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Best way to do nation wide marketing?

Can one tool (marketing automation) manage all our digital marketing needs in the most apt way we want it to. Or should we just pick the best tool in each category - email / smm?

  • Guys! I have been thinking and wondering, can one tool (marketing automation) manage all our digital marketing needs in the most apt way we want it to or should we pick up the best tool in each category. Why do we need a:   1) Social Media Management tool– o   tool should give us insights into targets we want to engage with (social listening) + monitor competition o   broader reach – coverage with most of the platforms (FB/LI/TW/PIN/YT…) o   analytics – to check how influential/engaging our activities are and plan future campaigns o   manage paid campaigns across platforms   Two new kids on the block - http://www.wildfireapp.com/ (By Google) and http://topicflower.com/. Other established/good ones – HootSuite / Buffer / SproutSocial…   2) eMail marketing o   able to test # number of templates with editor to code your own o   able to integrate Social media o   mobile options o   manage lists/db o   ofcourse – Analytics   There are numerous out there – iContact, ConstantContact, AWeber,  http://mailchimp.com/   3) SEOMoz for Organic Traffic on Website and Blog   4) For Paid ads on Search Engines and Social Media, respective platform provides enough insights/analytics (Google Adwords / Bing Ad (formerly adCenter) / Facebook Ads…)   So the question is, can one tool - Hubspot / Pardot / Marketo… solve/handle all media types or should we go with specialists under each category?

  • Answer:

    I don't think there is a tool right now that can do all of those things.  I'm kind of glad.  Not having all of my digital marketing channels intertwined, while maybe a little more complex, means that when those channels inevitably change dramatically, I don't have to worry about a particular tool being too bogged down in one area to be nimble in another. This may diverge from the main question a bit, but I think the main issue is how many of the tools I use are free or freemium.  I'm scared to death that I'm building my business on the back of a cheap tool that will get bought and phased out, or bought and made too expensive.  So I guess that's another reason not to consolidate, now that I think about it.

Susan Deluzain Barry at Quora Visit the source

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http://Salesforce.com comes close to that. The platform has many add-on apps to meet various marketing needs.

Alan Lam

So far I have not been able to find an all encompassing tool to do it all, but there are some great individual tools that help you do what is needed. The one tool I found that does a lot of the things you have listed is Sendible. I use it in conjunction with a couple other things to accomplish what I need to track my own accounts, but also my clients.

Jamie Lynn Morgan

In my HMO I believe that depends more on The type of Industry , for example I work in Fashionbi which is mainly a database to gather all The informationregardinf fashion brands and their digital marketing Strategy . Our goal is to provide users (brand managers) an easy way to créate their new strategies, execute them and keep track of The results achieved.

Marivi Avalos

I think you'll struggle to find one platform that does everything really well because they've been built up to focus on specific areas. Part of it also comes down to what budget you have, the bigger enterprise solutions obviously cost more so opting for individual solutions may keep costs down. As an example; I'm doing some work for a company called CommuniGator. It's an email marketing platform that's evolving in to a marketing automation platform. It covers off your email requirements and also provides web traffic analytics for naming individual companies that visit your website, matches that with named people if they click through from emails and builds up a lead score for them (they don't need to complete a form first). It also provides an overview of how people are visiting your site (referall, keywords, campaigns, PPC etc) so you can see which companies are visiting from which sources. The area that's left to build up is social, there's some social sharing tools for Twitter and a dashboard is being built to accommodate competitor and topic comparisons but at the heart it's still an email marketing platform that can now "do more".

Phil Wride

We have tried with great difficulty to incorporate all elements of our marketing from one specific tool and have in the end decided to use a range of software which we have found most suitable for each area.In terms of our email marketing strategy we have brought in the use of http://Replyup.comwhich  has been very successful for us with regards to generating email responses and communication with clients. For Our social media approach we like to use http://Buffer.com  as it offers us an organized way to prepare and monitor our social postings and interactions. The productivity this brings to the team is invaluable. For our lead generation we have been using http://Whoisvisiting.com which displays which companies have shown an interest in our business and to what extent they explored our site. We can't praise highly enough the efficiency of the CRM system and the user dashboard in allowing our sales people to convert leads in to sales. Ultimately, I believe it is about experimenting and finding the perfect mix which suits your own needs.

James Robertson

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