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What are general B2B strategies?

What is the average Net Promoter Score of B2B SaaS companies? What are the main strategies to improve it?

  • Answer:

    The average score is between 0 and 10.  My company's product, PayByGroup, has a NPS score of 64.  The range is from -100 to 100.  The only strategy to improve your score is: 1. Build something people really need If you don't have a product that solves a deep-seated pain point for people, you simply won't get a high NPS.  Why?  Because if you're not giving them a "wow" moment in your product/solution, they have no reason to feel very positive about the experience. 2. Make sure the product works Some people build solutions to real problems, but the execution falls short.  Maybe it's the customer service, or the user experience.  Is your product full of bugs? These are things that can have a huge impact on how people perceive your product/service and positively or negatively affect your NPS.

Camilo Acosta at Quora Visit the source

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Rather than focus on that, I suggest you integrate community and direct customer feature requests and management directly into your SaaS system and learn what they like directly from them on a deep basis.The value of this is covered in chapter one of "SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business" You can purchase here: https://www.softletter.com/publications-and-books/saas-entrepreneur-2/Rick Chapman Managing Editor and Publisher, Softletter Author: Selling Steve Jobs' Liver. A Story of Startups, Innovation, and Connectivity in the Clouds" "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters" "SaaS Entr epreneur: The Definitive Guide to Succeeding in Your Cloud Application Business"

Rick Chapman

For NPS to work in SaaS companies, it needs to be built into the organizational structure of the company. That creates an expectation that engineers, success reps, marketers, etc. will be receiving feedback and are expected to act on it. This cycle is key to actually improving based on NPS data.

Jimmy Daly

You can find several B2B SaaS Net Promoter Scores on http://nps-benchmarks.com . Regarding the improvement of your Nps Score you will need to implment the NPS philosophy deeply into your company. The follow up question "Why did you give us that score?" is the most important part for improving the NPS. If analyzed correctly it carries lots of valueable information on how to eliminate company pitfalls (bad customer service, high server downtime etc.) which in turn will improve your NPS. The comment will also carry a lot of feedback/info on how to further develop your app and what features are requested most by your users.What to do to improve NPS:-Analyze NPS comments from follow up question in detail. Tag Keywords and extract essential feedback and create improvement tasks (for example product features)- Analyze which features can be implemented and are requested by your customers-Communicate NPS/development process with your customers -Improvement is not only restricted to product development but can be applied to all areas of the company: Customer Service, Sales etc.

Jan Marciniak

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