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What are new and innovative ways to promote my blog?

Blogger (product): What are the best ways to promote and run a successful "Mom Blog"?

  • I have a blog that is doing "ok" I would say.  What do people look for in a mom blog?  What is the best way to promote and generate revenue for a "mom" blog (specifically)?  I think I have good content, but I know I am a tiny needle in the haystack of millions of mom blogs.  Any advice?  Suggestions? Experience?  I would like to quit my day job, permanently, and blog for a living, yet I understand that this is a very competitive industry.

  • Answer:

    I'm not experienced in running a 'Mom Blog' per se. But I've been blogging for around 8 years with two blogs and I can share those experiences with you. I believe these experiences that I've encountered for almost a decade will pretty much help you to promote and run a successful "Mom Blog" for sure. Below mentioned are my two blogs http://www.srinistuff.com - My travel blog http://www.srinistuff.in - My Personal Blog mainly focusing on Social Media and technology Blogging originally was primarily to maintain web logs of your activities and used essentially by coders and designers who knew HTML and coding to keep a log of their activities on the web log in order to keep a diary of sorts about their activities. But we all know how that has witnessed a great change over the last decade and how the connection economy has flourished to such an extent that someone like a Seth Godin, promotes, runs and in fact maintains a daily blog without even having such a wide and active presence on Social Media. That's another fact that his streams jump in via widgets on his blog and that he's a famous author and a successful entrepreneur. But the crux of the matter here is that with a consistent approach towards ensuring your digital efforts is what makes it or breaks it to run a successful blog. Here are my pointers to ensure that your "Mom Blog" works out well :) Rest is up to you on how you go about executing the 'plan' and 'strategy' to ensure this happens for sure. I'd like to break it down in Two Parts Part 1 - Content Creation 1. Story Telling: One of the most important aspects of Blogging or for that matter any form of content creation in today's world is to ensure that your blog content has a short, sweet and a flow oriented story telling approach. That's the best way one can ensure you garner more readers. Have you watched Marley and Me? Confessions of a Shopaholic? Julie and Julia? Why do you think the readers related to the bloggers/writers well in those movies? Story telling was one primary reason. 2. Focus on Visuals: Visuals on your blog are the key elements. Everybody of course loves content, but if you add a bit of visuals on the side which make content consumption easier, then your job is half done. 3. Thought provoking/invoking: Does your content make your reader think? Does it give them an opportunity to relate to what you are saying? 4. Formatting and Design: Now isn't that the most important element of whatever you do in life? Steve Jobs and Apple is the best example of this attribute. After all the best presentation always strikes a chord with the readers. Uncluttered designs resonate well with most audiences. 5. Building a niche: Ensure that the content you create is strictly resonant with your specific target audience. In your case since it's a 'Mom Blog' Try to provide a unique form / unique content and unique way of creating and telling your story, one that other 'mom blogs don't focus on. Build on that niche. It's not important that many people read your blog, but many 'important people' read your blog and recommend it to many others. 6. Be Consistent: Keep at it. Try focusing on a long term strategy and create an architecture for your blog. Define your tone of voice, author profile and generally layer out how your blog should sound like. Try to tell stories as often as you can, but not so often that readers stop waiting for that next blog or lose interest in your blog. Also, its easier to be consistent if your blog is crisp, to the point and more importantly something that relates with the target audience. Part 2 - Content Promotion 1. Promotion isn't SPAMMING: If you understand this thumb rule, you'll be doing everyone around and yourself a big big favor. One of the most common mistakes that people do while taking this job on! They end up sending email invites to any lay person without understanding if he/she could actually relate to their blog or for that matter even care to read that content. Be smart, find the right audience, right forum, right tools to reach out to your audience. 2. Converse with People: Very important aspect of promotion and marketing that people don't tend to pay much attention to. Before you converse though, one needs to listen! So listen to what people are talking about. i.e. look for conversations in forums, twitter, web and everywhere else. Once you get a conversation, then engage with those users. Don't PROMOTE OR PLUG your blog immediately. Start conversing and IF IT FITS the context, then subtly tell them about your blog. 3. Community Management: Create communities, empower people to join your groups and communities. Join other relevant communities on digital/social media. If there is an opportunity tie up/ partner with relevant brands, bloggers, influencers who can give you a wider platform to talk to new people and tell them about your 'Mom Blog' Try finding relevant 'Mom Blog' communities. These are a few examples to name a few http://www.mombloggersclub.com/forum  http://www.topmommyblogs.com/mom-blogger-forum/ http://momspark.net/forum/ Also try to join communities that are relevant to topics that you talk about on your mom blog. E.g. Parenting, Motherhood, Housewife, Working Mom, Single Parents etc. You can join communities on LinkedIn, Quora, Facebook, Web forums. You can also try sponsoring physical events 4. Active Social Presence: Ensure that your Mom Blog has a Social Identity and an active social presence. This is quite a given and an age old technique. Agreed that you don't necessarily nee to spread yourself too thin, but ensure that your blog is up on relevant social networks and that it'll give you more opportunity to manage assets and create more communities and grow your circle of social influence. Try Social Bookmarking as well. Using @Blogger for your blog is the best choice you've made, now flourish that with a further presence on Google+. Helps index your blog on google searches to a certain extent. Also posting frequently on Google+ having conversations there would help you even more. :) 5. Media Buying and Planning: Of course, once you've done with organic routes to be able to reach out, try various mediabuying tools, advertising options i.e Facebook Advertising, Google Adwords and sites like http://Outbrain.com Outbrain is quite an interesting product in itself. It has a good reach and has great reviews for its greater reach and presence across bigger blogger networks in terms of contextual advertising. These are some of my inputs, hope they help. If anyone else has more insights, would love to hear from you guys. What say? Cheers @srinistuff

Srinivas Kulkarni at Quora Visit the source

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Susana Yee Bub

I'm a full time blogger with a blog that generates a million pageviews a month.  Your content is probably great.  This not the issue for most bloggers. The problem for most bloggers is distribution.  They spend waaaay too much time on content and not near enough time on distribution.  Distribution: You need to attach yourself to a larger engine.  The hard answer is that it's going to take time and persistence to build a relationship with larger bloggers and editors that will be able to help you promote or guest post on their blogs.  It's hard but you need to do it.  Monetizing your blog.  I wrote a blog post on http://www.johnhuntinghouse.com/how-to-make-money-blogging/.  The key for almost all successful bloggers is that you're going to need to diversify your revenue stream and when you do that, you'll see how bloggers like myself are able to blog full time for a living. Lastly, Do what successful bloggers are doing, not what they are simply telling everyone else to do.  I.e. if you see a successful blogger holding a webinar, don't focus so much on the information of the webinar as much as the fact that the blogger is actually holding a webinar.  Focus on what they are actually doing, not what they are simply telling everyone else to do.

John Huntinghouse

Moms are looking for solutions to their baby problems. That said, your role is to offer solutions for those problems in terms of advice. For instance, we all know that colic is a problem in babies and it gives mothers a torrid time. So you would write a blog post on 'what is colic, symptoms and suggest possible remedies'. Search for baby health:affiliate programs and you will find products such as gripe water which you can recommend to mothers. Once a mother buys the product, you get your commission. You can even sell Click Bank training programs e.g on poty or bed wetting training. Visit mom forums and read about the diverse mom problems such as 'how to get rid of poo or urine smell on carpet... Hands... Car seats, the list is endless. Recommend affiliate products and earn commissions. All the best.

Upenyu Chaurura

Mom blog is just awesome way to drive traffic on blog. Here i share some tips which is update three days ago by google .In this guide you get a bit knowledge about how to effectively engage with audience with mom bloghttp://www.blogtipshub.com/2016/04/adsense-guide-how-to-effectively-engage-with-audience.html?m=1 

Reyansh Kumar

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