What is the most effective way to measure product market fit for an existing product?
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I'm looking to rapidly understand whether an existing product has the right product market fit. What questions should I be asking my existing customers? Should I reach out to new customers? What format should my interviews take?
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Answer:
You need to uncover what your target market's unmet needs are and what is of high value to them for you to solve with your solution.
Natalie Yan-Chatonsky at Quora Visit the source
Other answers
If it's an existing product which is generating revenue, basically it has proven to have a PMF. For information on what is "the best" PMF, is essentially asking what type of customers find the product most important. Ways to do is, is first of all define the important demographics for existing customers and create persona's. And then you can measure NPS / revenue per persona.
Thomas Meijerink
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