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What are some typical questions asked at an interview?

What are the typical case interview questions you get asked for a product marketing role at tech companies?

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    I listed a few questions over on this Quora response: including: Tell me about a piece of technology that fascinates you. What's something we're getting wrong in our product marketing? Give me some examples of writing you really admire, regardless of the genre. Explain to me what my company does as if I've never heard of it. For whom is our product not a good fit? What are the steps you would take to bring a product to market and how would you measure that campaign? Here are a few others: You've got a product launch coming up, how would you communicate that news differently to customers, prospects, media, staff and investors? You are going to be retiring a feature in the software, how would you communicate that out? What information do you need to have to do so? What draws you to product marketing over other marketing roles? How do you see the roles of product manager and product marketer working together?

Meghan Keaney Anderson at Quora Visit the source

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We had the same question at Driftt, so we asked some of our friends in product marketing. Here are some of the questions they ask when interviewing PMM candidates. 1. Describe each of the products at your previous company. 2. We’re releasing X feature. How would you launch it? 3. Name a good product that’s marketed poorly. What would you do differently? 4. We’re increasing the price of one of our features. How would you communicate this to our customers? 5. How would you fix our onboarding? 6. We sent a notification asking customers to update their software. 60% updated. How would you get the remaining 40% to update? We did a breakdown of each one in this blog post: http://blog.driftt.com/6-product-marketer-interview-questions

Casey Hogan

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