What is Integrated Marketing Communication?
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Hello people, Can someone please provide a ''simple" definition for IMC. I have gone through many textbooks and webpages and they are too complex. I still don't ...show more
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Answer:
Integrated marketing communication aims to ensure consistency of message and the complementary use of media as simple as that.
AC5CGOO27VDGPKQ2NUQ7VZQNJU at Yahoo! Answers Visit the source
Other answers
I am sure you will get your satisfying answer from here: http://en.wikipedia.org/wiki/Integrated_marketing_communications
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