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What are the functions of the marketing channels?

Marketing question about Marketing channels?

  • What kind of Marketing channels does Hershey Kiss use?

  • Answer:

    Are you doing a paper on Hershey? Or a business case? You keep asking questions? Are you sure you are just asking about Hershey Kisses? Or about the entire company? Hershey is a huge company with multiple enterprises. Primarily for the "kisses" I would think that Hershey uses a third party distribution system and marketing channel for all of its candies. Therefore their primary channel is indirect to retail through third parties.

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Hershey's chooses when and where to sell a product to the costumer. Where- drugstores and grocery stores When- special holiday candy I hope this helps.

Bella

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