How to write a proper marketing plan?

How to write a marketing plan for IBM computers for new market?

• Answer:

  Put some thought into all of these areas before you start with any of them- 1. Situation Analysis a. Company History/Industry Information b. Product & Service Analysis c. Market Analysis/Trends/ Market Share d. Distribution Network Analysis e Analysis f. Current Financial Situation g. Historical Results h. Macro environment 2. SWOT/Competitive Analysis a. Internal Strengths & Weaknesses b. Outside Opportunities & Threats c. SWOT Action Plan 3. Marketing Objectives & Issues a. Financial Objectives b. Marketing Objectives c. Critical Issues 4. Marketing Strategy a. Target Marketing b. Territory alignment c. Positioning d. Marketing Strategies & Tactics/ Channels e. Marketing Mix f. Marketing Research g. Affiliations h. Complimentary Business Lines i. Strategic partners 5. Action Items a. Milestones b. Marketing Organization 6. Financials, Budgets, & Forecasts a. Break-even Analysis b. Sale Forecast c. Marketing Budget Forecast d. Sales vs. Expenses Summary 7. Controls a. Performance Monitoring b. Contingency Planning Good luck