Ad Networks, Ad Exchanges and Ad Services: What is the best way to optimize for nonguaranteed (remnant) yield using DFP's price priority?
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If I'm setting price floors within individual adnets and SSPs and passing back imps from a higher yield SSP to a lower yield SSP, what's the point of trafficking these partners via price priority and assigning them each a CPM in DFP?
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Answer:
I am biased as I am a formal advisor, but you should check out the PubGears platform/managed services team as they help mid to large sizes pubs yield incremental revenue from their exchange and network based inventory and get compensated for the lift they create.
Darren Herman at Quora Visit the source
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