Where did a tesco store first open?

Why is the QR Code-Enabled Virtual store concept not adopted widely in the US?

• QR Code-Enabled Virtual store concept was first introduced by http://about:blank(South Korea) to increase brand awareness and drive sales. They placed the virtual stores on a heavily-trafficked area - the subway. This “offline” move tremendously increased the online sales and helped increase Tesco brand awareness not only in Korea but all around the world. There were some attempts from http://www.mobilecommercedaily.com/walmart-mattel-boost-qr-code-driven-toy-sales-with-more-locations, http://www.dummies.com/how-to/content/how-peapod-uses-qr-codes-for-grocery-shopping.html, http://fashionblogger.org/2012/11/09/junk-food-clothing-nfl-qr-code-store/ in the US. They used the Virtual Store concept last year and looks like they are happy with the results and will continue using this type of marketing campaign. On the non-profit side we saw some organizations using QR codes to collect donations. http://dispatch5o.newdispatch.com/2012/11/07/qr-codes-to-help-collect-donations/ was one of them. Question is why we don’t see this concept spreading out mainly among the small to mid sized merchants? - Could that be the lack of technical know-how on the merchant side? Though there are some platforms enabling merchants to create virtual stores they may be not well-known yet ( http://qrlot.com, http://www.shop2mobi.com(Europe) - Is it the marketers who are not comfortable with this technology and not promoting them? - Is it the mobile shoppers’ lack of QR code usage mainly due to the mobile devices not supporting QR scanning natively and thus the need to download a third party application? - Is it the merchant not having a mobile optimized site thus not being able to provide a seamless mobile shopping experience to the consumers? - Is it the budget? Assuming advertising on mall directories and billboards are expensive? If yes would advertising and printing Virtual Stores on cheaper mediums like flyers, brochures and posters convince them to use this technology? - Most important of all do they feel this type of marketing campaign will not drive sales?

• Answer:

  Because it is often the case that the content where the code takes you does not make the trip worthwhile.  Over time the consumer has been conditioned to just stay where they already are.  This is particularly true for the real estate industry.