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How to become an expert orator?

As someone who is trying to become a social media professional, how do you become an "expert" without wasting client money?

  • This is something I'm very cognizant of.  I'm currently trying to become a social media professional and more than that I want to offer social media services freelance.  BUT I want to make sure I'm also adding value and providing my potential clients a benefit, not just taking their money.  Basically, I'm curious how to establish myself as Expert in more than just words, without ripping off clients in the process.

  • Answer:

    There's a couple of great ways to establish yourself as an expert without wasting client money. 1. Work pro-bono or at a reduced rate. Find a few early Alpha customers and offer them a free or reduced rate engagement in return for a testimonial at the end of the process. Make sure you are clear with them up front that you are establishing yourself and that you will put the testimonial on your website. Nonprofits and very small businesses will likely jump at the chance to work with you if you mostly know what you're doing. 2. Educate yourself. A lot. I spend at least five hours a week reading up on what's happening in the social space. Blogs. Books. Facetime with people who are established experts. Conferences. 3. Market Your Own Sites. Find or create a niche product that you can sell. Set up a site and see how much attention you can get for that product through your own efforts. You'll make a little bit of cash on top of applying your work in the real world. 4. Be a sub-contractor with someone who is more experienced. This is an excellent way to draft off of someone else's success and lear while you're doing it. There are a lot of 'virtual agencies' run by established professionals. They bring on a big client, then hire out the work to people in their network or on sites like eLance or Guru. You can either meet these people in your network, or put up a profile in one of those sites and see what kind of work is thrown your way.

Cory Huff at Quora Visit the source

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Whether it is Social Media or Digital Marketing, Organizations always expect maximum ROI and they have a set of goals associated with each media. They don't want to waste away their money just for the sake of something unusual and the main goal of any Marketing or Communication Consultant is to help them in understanding the benefit they will achieve after implementing your suggested strategy and down the line after hiring your services. If I am searching for some Social Media Consultant I will evaluate based on: Your Knowledge in my Industry: Really I don't care about terminologies or fads or any other thing which is difficult or tough to understand. But I will surely ask what you know about my industry and I will give you a bonus point if you are aware of my other marketing channels. Your Knowledge of my Industry: I openly don't admit that I am competing with the XYZ brand or will not entertain that topic when you are telling me that XyZ is adopting this strategy but I when you are telling me that your Industry is adopting this strategy or they are reaping huge benefits in the form of lead generation, brand development or anything then I will surely give my ears on your talk. Your motive: I prefer if you can tell me what you can do for me rather than explaining all the Social Media History or the names of Social Media Sites. My organizations have different range of products and some of them yet to be launched, some of them are already in the market, some of them are huge revenue generators while few of them may be black swam and I want some thing different for each of them. Your Remuneration: When I am convinced with all these things somewhere down in my sub conscious mind I always prefer hiring you for peanuts but it is upto you how you can convince me. I am not aware of your service particulars or the support particulars and I will take the decision based on your convincing skills and the story.

Faisal Faruqui

Because authenticity cannot be bought, I would not try to be your customers on social media, but motivate and train them to share their knowledge and personality online. It is the focus I call 'grease in the machine' in my keynote presentations on social media marketing.

Edwin Vlems

Just be updated about the latest trends and try them on a free program or platform before switching to paid tasks. Simple!

Sandra Johnson

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