Could I get into Advertising with a Marketing degree?

Can you get into the "creative" side of marketing/advertising with a marketing degree?

• I'm going to start college soon, and I'm most interested in the creative side of marketing, art direction, copywriting, et cetera. By that same token, I'm also interested in the ...show more

• Answer:

  I work as an advertising manager in a global marketing company. I went to college for media & marketing and I loved the classes that focused on the creative (outside the box) side of thinking. But a funny thing happened, I'm now working on the analytical, critical-thinking side. It's hard work, especially for someone who never enjoyed math- at all. But I think it gives me an appreciation for the minutia of what marketing really is. It's so measurable these days and I think regardless of where you work in marketing you'll need to have a basic understanding of business/marketing principles, how to prove ROI even when all you want to do is dive into photoshop. So to answer your question, definitely go into marketing but focus your concentrations, like you said, on something you're very passionate about. Passion goes for in this business, when you want to quit and you don't think you can spend one more night in the office- that passion will keep you going. I hope this answer helps- I sort of went off on a tangent. Good luck.