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What are some marketing strategies?

What different types of innovative yet economical marketing strategies you will use to promote your business, online &/or offline?

  • My question is for my traditional business of electronics and home appliances but what kind of different marketing strategies one can use for promoting his business. In today's world where innovative ideas sells what kind if innovative ideas did you use to sell your business..

  • Answer:

    Social media sites are always great go-to platforms for advertising on a dime.  When used to their full potential, sites like Facebook, Twitter and others can have an enormous reach as far as advertising is concerned.  However, an effective marketing plan is necessary before endeavoring into the world of social media -- each site is different, and one blanket plan cannot be used to cover them all.  When devising a plan, use the "sharing" capability of these sites to your advantage -- create interesting, eye-catching and shareable content to increase your company's visibility and gain you more followers.

Justin Belmont at Quora Visit the source

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There are several innovative yet economical ideas that you can implement  to promote your business. Here is the list of to do's for the same :- Online Promotional Activities :- Business website- You may get your e-commerce website built which wouldn't cost you very  much. Instead there are better chances of growth of your business as it  adds certain impression to your traditional business. You can promote  your website by simply putting website url on the front board that you  are using to display the name of your shop. This would allow users to  have a look at your products by sitting at home which would add to their  comfort. Also, they can easily locate you by finding your address and  can contact you. Google Adwords- Google Adwords is an advertising solution provided by Google which  would help you get more people on your website and hence there are more  chances of sales. Also, this isn't much costlier and you can spend any  amount that suits you. For more you can read http://www.google.com/adwords/ Facebook Page- Another free and most important these days is your presence on social  media websites. So, make sure that you create a Facebook page for your  business. You may engage users by regular updates which may include  pictures/images of the home appliances that has been added to your store  recently or you may announce offers so that people would come to know  easily. This is free of cost and will be very effective. NOTE :- You  may need to keep someone to take care of your online presence if you  don't have enough time. However, you may also handle it. Offline Promotional Activities :- Pamphlet Distribution-  You may distribute pamphlet which wouldn't cost you much and can  mention your website URL and Facebook Page Link so that people could  visit your store online. So, that there will be two benefits with single  action. People would know about you as well as your online address gets  promoted. Ask for reference- You may ask for references from your loyal customers or even the new ones. This would let you get more customers. Advertise in Local newspaper-  You may advertise in local newspaper. But it would cost you higher as  compared to others mentioned above but also the chances of ROI is  higher. However, i would leave this on you whether you can afford to  invest that amount or not. But advertising in weekly newspaper would be  economical so you can make an inquiry and select the best one. http://www.24xbollywood.com

Anurag Pragllav

Srish Agrawal

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