What are some of the promotional strategies Mattel Company use? eg: product placement, trade shows etc..?
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i know they have trade shows, and hire women that look like barbie to walk around shopping malls to appeal to young girls, but what else?
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Answer:
Trade shows. One of the best promotional strategies to use is promotional products. If anyone is looking into them, they should contact [email protected]. Owner of Jinkel Specialists Inc. They make promotional products at the cheapest prices I've found.
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