What is a differentiation strategy?

What strategy does Frito-Lay employ? Low Cost? Focus Differentiation? And what are some competitive advantages?

• Answer:

  They are amazingly customer oriented. If a client wants something, no matter how big or small, they do it. Even if the short term effect is a money loss. People remember that & stay loyal to them. Few companies have that history, that manpower, and a budget to handle it.