What is an impression on Facebook advertising?

Has anyone experienced issues with Facebook Conversion Pixels not showing "like" data in reporting?

• We have ads running to a Facebook tab, and we are tracking user behavior using conversion pixels but NOT using conversion specs to optimize for pixels. Our report data from Facebook, shows no likes attributed to the ad, despite our conversion pixels and our tab stats showing that they liked on the fan page. Also now our inline Fans from our "inline interactions" reporting and our regular like the Facebook reports "Advertising Performance" & "Actions by impression time" and our Page Like stats are all over the place. A sample data from 4 days from our Facebook reads. - Page Reports 90 new likes; 80 like from ads. - Like from "Advertising Performance" & "Actions by impression time" would be 50 likes; - "inline interactions" reporting would show 70 Inline Fans. Has anyone else had problems with conversion pixels, and not showing likes associated with ads running conversion pixels?

• Answer:

  I've been having the same freaging problem. From what I understand, when you go to your reporting, see below Reports => Edit columns => Conversions => Actions => (scroll down to Eternal URL) This function(s) under reporting is suppose to show you your conversion stats by ad, campaign, or adsets. My only issue is for the last 3 days my conversion reports show me "0" even though under "Conversion Tracking" I see up to 7 conversions. It' weird, the whole point of setting up a pixel was to track specifically which ad(s) making the conversions.