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How do I track my online purchase?

What is the best way to track a campaign effectiveness all the way from the source (click) down to an app event/purchase?

  • By embading codes to the source, you get the clicks and unique clicks, CTR etc...therefore it's easy to know how many people have visited and interested in the app promotion and clicked to see the info which is being directed to the app purchase site on their phones or web page.  In the end, yoou calculate the downloads or purchase orders. Then you can find out if your campaign is working.

  • Answer:

    To track your entire campaigns, you'll have to track metrics for each platform that you're running your campaign on. HootSuite and Google Analytics will give you the data for the popular social platforms and for your PPC etc. ad campaigns. But once you get these "numbers", you need to be able to understand their "value" as well. Using this data, calculate these 5 marketing metrics to help you understand how "effective" your campaign was. And we're talking effectiveness in terms of earning loyal customers in the long run, sustaining customers, investing in the right clients, managing costs and budgets for your marketing and planning for future campaigns. These 5 marketing metrics are: These five should get you started. You can learn all about calculating them here: http://www.cygnismedia.com/blog/important-marketing-metrics/ They're simple formulae but they'll give you great insight. Hope this helps :)

Nabiha Zeeshan at Quora Visit the source

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You can track the campaign effectiveness all the way from the source down to  the download/purchase through UTM codes or event tracking in Google Analytics. You will also need to define goal and funnels to measure the effectiveness of your campaign. You could easily know how your campaign is performing though creating custom advanced segment and choosing appropriate dimensions and metrics i.e. KPIs and applying it in your goal overview. And remember it might take more than 1 visit for the user to complete your goal i.e. app download so you should also keep an eye on multi channel funnel to have a better idea of your campaign performance.

Nikhil Chandra

There are various marketing tools available which helps you to track how your campaign is performing like Hubspot, Hootsuit etc. It gives your additional features also as to design your landing page and send emails to your prospects.

Varun Sachdeva

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