What is the Psychoanalytic theory of consumer decision making process?

What is the Psychoanalytic theory of consumer decision making process?

  • Answer:

    One of the things about a psychoanalytic theory is that it is this: A theory. Which means there is often going to be more than just one, in terms of consumerism I don't know that there is only one. But HERE - is one of the LEADING theorists....because his stuff works and companies pay BIG to listen to him and what he teaches them in private....is classified company information. I hope you enjoy his work as much as I did. Edit: I keep coming back to this, and I honestly think you'll get a kick out of this guy. I was AMAZED by his work when I first saw it.

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