If I am the verified owner of a place, how to I have my events show up in the right rail of a google search, in the same way events show up when you search "Miami"?
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Search "Miami" in google and you will see events, as well as map and other info, in the right rail. How do I have that show up for my location?
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Answer:
What you're talking about is the . It's pulling from existing information in their system to provide a relevant answer to the user. The first part necessary is that the business needs to show up. So it needs to be in Google Maps, with correct information to start. Once this is done, the next part is to spread your event around on the internet. Any websites that provide local event listings for your area are a great start. Share on Google+, Ticketmaster (if applicable), Last.fm, whatever you can think of. The reason for this is that the Event listings pull from a variety of sources on the Internet, rather than one place. That's why if you click an event link under say, Miami, you'll be directed to a search result that correlates with a multitude of similar results. These are what's telling the Knowledge Graph that the event is very likely to be legitimate, and worth showing. As Google breaks it down in the related support article[1]: Here are just some of the sources for this web of information: online resources like Wikipedia subject-specific resources like Weather Underground for weather information and the World Bank for economic statistics publicly available data from http://freebase.com/, a free and open database of over 24 million things, including movies, books, TV shows, celebrities, locations, companies, and more Google search data (used to measure the popularity of a subject and help decide what information people most want to see) [1] http://support.google.com/websearch/bin/answer.py?hl=en-CA&answer=2620861
David Metcalfe at Quora Visit the source
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