What internet marketing tools can be used in car sales dealership?
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We already use Google Adwords, SMM, SEO, CPC and CPM banners on car sites. But I want to try something more^ something like affilate networks, but I have no idea how to use it in such area. Also I would really like to see good examples of the Digital Strategies in car dealership.
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Answer:
Here are the 14 sales tools we at http://www.tintup.com/ use to market our SaaS product. Although SaaS is different than selling cars, I believe that all sales and marketing starts with building a relationship, and these tools certainly make it easier to build a relationship with any type of customer. Hopefully this helps you sell more cars :) As http://www.tintup.com/'s first hire, my main goal was to bring in 100k by the end of 2013. With the tools listed below, I was able to bring in $128,914 by NYE of 2013. Now that we are on pace to hitting 2MM by 2014, my next goal is to streamline our sales team to set our sales vision higher: How to hit 20MM. Now, I am firm believer of the saying âunder commit, over deliverâ but I also believe in setting high expectations that even if Iâm shy of the goal, Iâll still be happy with the results. For example in November, I committed 50k to Tim (our CEO) but with 37 web-to-lead inquiries given to me, I was able to get 36 leads to show up to an appointment, which helped me close 21 accounts in 30 days. I closed the month with $43,300 and was happy with results. My key performance metrics include a 97% show ratio and 58% closing ratio. This is an average key performance metric for Tim and I, and we are now strategically working to scale it. However before we do, I would like to share the 11 tools for our sales success: Basic Marketing Tools for Lead Generation: Social Media: Facebook, Twitter, Instagram, Google+ Context, Blogging & Content Word-of-mouth/Referrals Email Newsletters & Promo Codes SEO & Blogs w/ Content Marketing Powered by Tint logo for free users 1) http://olark.com/ is an effective way to talk to your customers for sales and support in real-time on your site.If the web visitor doesnât fill out a form, they usually send a quick question with Olarkâs chat box. Because we focus so much on customer happiness, our web visitor will instantly get connected to our CEO, Tim Sae Koo. He will immediately answer sales questions or help with support inquiries. Youâd be surprised at how many closed customers you can achieve by just answering a few questions when the lead/visitor is most interested with your product. If he isnât around, the inquiry will go straight to which our sales team can immediately answer. 9 times out of 10, Tim and I are able set appointments through Olark. If more than 12 hours pass and we still havenât responded to an inquiry, then the lead loses interest. Time kills deals and Olark is a great solution to nurture your leads, in real time, and let them know that they are very important. 2) http://hubspot.com/ is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.When a visitor/lead visits http://www.tintup.com/, we use Hubspot to create forms and CTAs that track, score and nurtures leads. Hubspot has tons of features that we werenât able to use because we only signed up for a 30 day free trial. But for the most part, we used their a/b testing landing pages, CTA, and Signals. Signals is Hubspotâs real-time notifications that tell you when and how to follow up with your leads and customers. The 30 day trial did generate an additional $30k for Tint though! Although, the results are great, we are eager to learn more about other similar softwares like http://www.pardot.com/, http://kissmetrics.com/, and http://www.marketo.com/. 3) http://mailchimp.com/ is an easy and effective way to send better email newsletters to your customers.Since we never use our blog to advertise ourselves or announce new features (because we believe our readers want to learn more than hear our news), we use Mailchimp to send out our new feature releases, promotions, and our blog posts we write. Itâs super easy to import your email lists, set up a template for your email campaign, and time your send outs by bulk or time zone. The email newsletters we send out is a great way to ensure that our customers know we are still working hard for them and communicating with them in mass what weâre up to. We will also segment lists by what plans our customers are so we can send out targeted promotions to them or get them back onto our site to see new developments weâve released. Sales Tools â Lead Opportunity Stages: Vetting & Qualifying Setting the Appointment Following Up or Closing Call Verbal Agreement Closed Won Closed Lost Do not call list 4) https://rapportive.com/ is a Gmail plugin to vet who youâre communicating with and if they are a decision maker you need to close.Ever wonder when a lead comes in if they are just a random person in a company doing research or an actual decision maker? Rapportive is your key to determining who youâre speaking with and the kind of actions you need to take. Itâs all super easy to find out as well. After installation, all you need to do is hover over the email address that emailed you and the sidebar of your Gmail will show you the full name, location, title, and social networks from the person youâre speaking with. With that information, you can change your tone/urge to set up a demo to close a deal quicker. 5) http://http//www.boomeranggmail.com/ is a Gmail plugin to manage your email responses and remind you when to answer.When I open my gmail, I would typically have around 50 unread messages ranging from inquiries to leads belonging in all of the above âopportunity stages.â My inbox can get overwhelming rather quickly and that is why I use multiple tools to nurture leads. It took awhile for me to get used to Boomerang because Iâm such a Salesforce advocate but as soon as I applied the tool, I was able to cut down my workload by 2 ½ hours. At my last job, I was conditioned to log all my notes/emails to salesforce and create events, and tasks to remind me who to follow up and which leads need attention â these tedious steps would add 1-2 minutes/lead to my 60-100 lead/day routine. With Boomerang, I can efficiently work all my stages. Whether itâs to set an appointment, to send a summary & proposal, to follow up with a lead, or to set an automatic reminder⦠it is easy to set up with only 2-3 clicks all within my Gmail. Imagine what you would have to do if 7 clients all asked to follow up with them after 1 week during different parts of the weekâ¦I now have a tool that I can set emails to remind me to answer back in 2 days, or 12pm on Thursday afternoon; no more guessing games and no more leads falling through the cracks. 6) http://www.cirrusinsight.com/helps you keep Salesforce in sync with Gmail, Google Calendar, and Google Contacts.When a lead completes a form on our website or emails us directly, we create an account on Cirrus Insight and convert the lead into an âopportunity.â I use this add-on as much as I use Gmail. It made Salesforce easy to teach and keep up with. I no longer have to copy and paste everything into salesforce; I can simply âlog a callâ through âactivitiesâ, set an appointment through âeventâ and respond to emails using Salesforce templates through the âquick send and addâ plugin. Iâve watched Tim receive 50 emails (support & inquiry) and respond to all 50, log complete notes on sfdc and get tons of confirmed appointments before he goes to lunch at noon. The best part about this plugin is its ability to sync your google calendar and Salesforce calendar every 30 minutes. 7) http://www.yesware.com/ is an email productivity service for salespeople.If Boomerang and Cirrus insight had a child, it would be Yesware. I just installed Yesware this month and it has similar features like email management, and SFDC/Gmail synchronization. What I really like about Yesware is being able to send emails at later time. For instance Fridays are the worst follow up days because everyone is getting ready for the weekend. However, I also have a lot of time on Friday and so Iâll write my follow up emails and schedule them to be delivered on Monday at 8:30am, which will help me get seen first thing in the morning. Another feature I like about Yesware is there templates. Once my templates are setup, it takes 2 clicks to load them and send. With Cirrus Insight, I will need to click on the icon, then choose the template folder, then choose a template, then look for a contact, then look for an account and send. Yesware saves me another 2-3 minutes which I can substitute for my tea break . 8) http://salesforce.com/ is best known for itâs customer relationship management product.Salesforce help me keep track of all my leads, where they are in the decision making process, and help me generate reports on performance metrics. Salesforce is important because it will streamline all the information gathered about an account and a lead from beginning to end. If a lead has support issues, or unpaid balances, your marketing, sales, operations and account management teams should be able to get the full story just by looking at the Salesforce notes. If an account manager has to ask for more details from your salesperson about a client, this means notes are incomplete. Incomplete notes will create inefficiencies, miscommunication, wasted time and ultimately, money lost. Salesforce will also give management valuable insights to the type of employees in your company. It will help you find and gauge the A players from the B players. Most importantly if your data is clean, Salesforce will help you streamline, track retention rates, churns, lifetime value of a client and projections. My Salesforce calendar is synchronized with Cirrus Insight, which is connected to my Google Calendar. I also have my Gcal set up with text notifications to give me real time reminders on appointments. Salesforce help me nurture my pipeline and it help me forecast my numbers. A lot of the tools Iâm suggesting can actually be customized through Salesforce however I found that the more apps you need within salesforce, the more fees are added. Also, my eyes donât get burnt out looking at the same page all day and I appreciate the emotive variety of each tool. 9)http://join.me/, http://www.gotomeeting.com/ or http://skype.com/ â VOIP Conference Calls & Screen-sharingOnce I set an appointment, my go to screen sharing app is http://join.me/ because it is easy to send and pretty to look at. My prospect doesnât need to download a file like Skype or GoToMeeting, which is time consuming. They only need to take 3 steps: Click on the http://join.me/ link Click on the phone icon to connect via internet Connect a headset Some clientâs prefer GoToMeeting or Skype. I donât like GoToMeeting because it feels archaic, itâs interface is bulky and sending an invite takes too much time. I donât like Skype because I have to send an invite or wait for an invite to get connected which is inefficient. While Skype canât do conference calls for free and half my calls are conference calls. Both these tools require an installation and a signup. 10) http://stripe.com/ is a company that provides a way for individuals and businesses to accept payments over the Internet.Once a demo is complete, we expect to close the business within 1-14 days. I can use Stripe to create promo codes and track real time revenue. Not to mention managing (full or partial) refunds, recurring subscriptions, and custom payments. Tint also uses Stripe for self-service signups located on our pricing page: http://www.tintup.com/pricing. The Plus and Pro signups go through our stripe account. Our self serve page generates about more than half of our revenue every month. 11) https://zapier.com/ enables you to automate tasks between other online services (services like Salesforce, Basecamp, Gmail, Mailchimp, Olark, Hubspot and Stripe).I use this tool to synchronize Stripe with Salesforce so our self serve clients are also in our Salesforce database to keep track of all our customers. Zapier has hundreds of other recipes you can create that will make your life easier and save you time from connecting apps together (like send all Gmail emails into Evernote automatically). We always strive for clean data because they tell the best stories. We would love some suggestions or successful tools to help us consolidate and maintain clean data. Account Management Tools & Circling back to Lead Generation: Orientation Call Happy Client Program Tint Support & Best Practices Save Calls, Credit, Collection & Invoicing Case Studies, Upsells Working with brand advocates 12) http://ballparkapp.com/ for invoicing and referral programs.I typically use Ballpark to send invoices and accept payments. However, they also have referral programs that I think we should definately use and they released a feature with Stripe for credit card payments. It seems like they have tons of features that I have not used yet and so I will be downloading the Ballpark app to take advantage of all these awesome features. 13) http://trello.com/ is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you whatâs being worked on, whoâs working on what, and where something is in a process.Trello is our drawing board, our to-do list; the board that keeps us accountable and innovative. Everyday we talk about urgent challenges, tasks we completed, and what we are working on. We are constantly looking for ways to improve, to strengthen our culture and our product. Trello helps us stay true to one of our core philosophy, âTransparency is key.â We are able to see what project each person is in charge of and what they have accomplished. We are able to work together closely and give feedback to improve on our methods, which I find incredibly valuable for a startup company. This is where you can put sales goals on individual cards so your team knows what you are aiming for and can give you feedback on your steps. You can read more http://www.tintup.com/blog/how-tint-uses-trello/ 14) http://intercom.io/ is your best friend for account management and talking with customers.Tint uses intercom for âhttp://insideintercom.io/churn-retention-and-reengaging-customers/.â One of our current challenges is to increase our monthly recurring revenue. And to reduce our churn, we want to make sure we talk with our customers so they know weâre here to help and are up to date with new features, blog posts, etc. Intercom makes this SUPER easy by allowing us to communicate with our customers when they are in the Tint app. This is smart because this is when they are focused on our app and willing to chat with us. We are still learning to use Intercom effectively to create strong relationships with visitors and customers alike through automated messaging to scale our touchpoint communications. Read more at our blog post here: http://www.tintup.com/blog/14-sales-tools-tint-used-to-reach-1m-revenue-in-1-year/
Ryo Chiba at Quora Visit the source
Other answers
1) CRM Tools for Dealerhsips A CRM tool is important for auto dealers because it is essentially the process of understanding, collecting, and managing all of the information relating to a customer. But before you select a CRM system, you should ask what you want the CRM software to do for your dealership. For most dealerships, these are the answers: To see where my leads are coming fromâmyROI. To track what my sales staff is doing all dayâaccountability. To know what appointments are scheduled daily and weekly. To set up structure and follow-up reminders for my staff. Now that you know your goals of getting a CRM system, you need to take into account how technically proficient your staff who will be using the software is. This will tell you how much training you should expect to do with them. Next, here are some common questions to ask before choosing the CRM: Will my staff get one-on-one training? What will ongoing technical support cost? How will my staff get help when needed? Does the vendor release updates/upgrades? Is the application scalable? Is my data secure & redundant? Can I export my data in a clean format? These are the questions a dealership should use to choose a CRM system. There are a lot of choices, so it's important to state what you want the CRM software to do and ask the right questions. For more info, there's a free guide here on how to choose the right CRM tool: http://hubs.ly/H01g0nZ0 2) Social Media Unlike CRM, using social media for car dealerships is free. Once you prove ROI, you can experiment with paid ads on Facebook/Twitter. TWITTER - http://hubs.ly/H01g0zN0 Auto dealerships can use Twitter for everything from keeping customers updated about new promotions to learning about their customers and even making sales like in this incredible http://sproutsocial.com/insights/car-dealerships-using-twitter/. The https://twitter.com/search-home makes it incredibly valuable, allowing you to search terms such as "buying a new car" and then target results by geographic location. http://www.business2community.com/twitter/car-dealerships-use-twitter-0672917 does a great job of showing how it's done. Other Twitter Usages for Auto Dealers: link to dealer's website in the section under their bio Use Twitter to listen - Monitor the social network for mentions of dealership, car brands that they sell, and Twitter handle. Then go and reply to these mentions. Make conversation - Should only be marketing yourself 20% of the time; the rest is for conversation because the goal is to create relationships. Ask Questions - Don't go right for the sell. If you see that someone in your area tweeted about going car shopping this week, you can ask them if they have anything in mind. You might have what they are looking for or be able to find it for them. Tweet photos - Posts with an image attached statistically get more engagement - lots of opportunities for images with car dealers Encourage salespeople to use Twitter - Chances are that the salespeople are already on Twitter. By passing on best practices to them, it can help them leverage the social network. Salespeople can interact with customers before, during, and after their purchase decision This is only the tip of the iceberg -- car dealerships are constantly finding new ways to market themselves and advertise on different social networks. My suggestion is test and see what sticks.
Jennifer Thomas
A great tool is surely also a tool like Visitlead.com They have several awesome tools to interact with your website visitors - and to turn them into potential customers. With live chat, exit intent, website widgets, dynamic content, real time monitoring, ... Here's an article about that topic: https://visitlead.com/blog/articles/car-trading/
Sandra Horbal
There are so many tools you can use as there are so many ways to market cars. When you do social media marketing, you use various social platforms and with those platforms you must have tools to measure performance as well as gather data and insights. This also holds true with content marketing, email marketing and so on. However I suggest you check out http://tapcars.com/dealers/. It has the next-generation suite of power tools that help auto dealers connect with car-buyers wherever they shop. One of the features also include world-class posting services, strategic distribution, sustained engagement and advanced analytics all in just one software.
Xryztin TapCars
Anuncialo offers the best deals on used and new cars and trucks. If you could buy low and sell high, that is the business model. Maybe specialize in one type of car, so that you can swap parts, as needed. If you are looking for commercial vehicles, you can explore a huge variety of used commercial vehicles for sale at http://anuncialo.com.pe.
Aaron Paul
There are many free internet marketing tools that can be used for a car sales dealership niche. You can start with a blog as well as social media. Create a blog and have several social media pages connected with it. Write a https://harttechblog.wordpress.com/2016/07/28/5-blogging-new-internet-marketing-tool/ and then share it with your social media accounts. Try to build a community around your blog by joining blogging groups and communities that will be helpful with the product or service that you want to promote.
Joie Mojica
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