Why are fast food restaurants moving towards the use of flat screen menus?
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It seems that many fast food places are replacing their old fashioned plastic menus with high tech electronic displays to show their menus. Do the aesthetics and flexibility of the flat screen menus really justify their costs compared to traditional plastic menus? Are there other factors the make this an attractive option?
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Answer:
It's nice because most of these menus are now in HD as a result. But I'll be completely honest with you. Sometimes, thinking of Burger King as an example, the movement or transitions on some of the menu spots make it more difficult to read.
Dustin Getty at Quora Visit the source
Other answers
The simplest explanation is that it allows quick and easy menu changes at far less expense than the printed plastic. For years prices were set at many large features chains merely because the franchise owners didn't want to pay for new menu board printing... It could cost a couple hundred dollars per store to have the boards totally redone and involved outside printers and employees on ladders in the off hours. With your flat screen display which is available for about the same price as a light box with 4 signs you can get your whole menu changed with a few clicks of a mouse. This allows you to be far more reactive to changes in your distributor pricing and promotion for customers.
John Smith
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