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What is a bounce rate and where do we use it?

If we have several ads on fb, how to distinguish its bounce rate at google analytics?

  • I want to compare which type of ads on fb has the good bounce rate, but I couldn't fine the different link (at referral) -fyi, I use pay per click method

  • Answer:

    Hello, You will need to add a tracking parameter to each of your ad urls. ( if someone clicks on your ad, they will land on for example "http://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_content=ad_23&utm_campaign=campaign_name" ). You can use the google url builder tool to do this. GA will then recognize the source ("facebook"), the medium ("cpc") , the campaign ("campaign_name") and the unique variable that identifies your ad (here ad_23).

Julien Tollié at Quora Visit the source

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Check for utm url builder on google you can build custom URL for each ad landing page so that you can slice and dice

Srinivas Cuddapah

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